Abstract: This research represent the study empiric to noodles product which is the included in category of noodles instan for example: “Indomie; Supermi; Salammi; Sarimi; and noodles Sedaap”. The selecting of five the noodles brand, because during the time the brand have been long enough been recognized and always we meet in market start the grocery storey;level come up with the retailer storey;level. Beside that fifth of the noodles instan brand draw to be studied, because among student specially almost every day consume the noodles, because beside the reason of price reached also from practical side in cooking. Condition And market situation of like that’s important likely to be careful is at one blow studied how far each the noodles instan brand conduct the market encounter which progressively competitive. Of course each noodles producer will try to compete to reach for the advantage. efficacy very relevant broodingly in conducting market analysis, inclusive of also how each;every product position the self of before product competitor. One of market analysis non-stoped to be developed to date is Exploration of market perception which is relied by a product attribute base on the consumer satisfaction (customer satisfaction based). This study aim to to know and at one blow analyse the posisioning and how also fifth competitiveness of the noodles instan brand is marketing. Position determination conducted by through mapping graphically each variable of pursuant to its comparator attribute indicator. Result of mapping can show the competitiveness of product to competitor product. Determination of Strength of product competitiveness to competitor used by method of multivariate-multidimensional scalling. size measure of Sample as much 100 responder representing student in Jember. Result of study indicate that the posisioning of Noodles Sedaap own the strong competitiveness is marketing. Consumer give the apresiasion which enough significant to measured indicator. Competitiveness of noodles Sedaap at least coming up to existence Indomie which have old in market. the competitiveness strength coming from to feel the noodles and fragrance which can be enjoyed by consumer

Keywords: Positioning, noodles Instan, Customer Satisfaction based

Bambang Irawan, Jurusan Manajemen Fakultas Ekonomi Universitas Jember Jl. Kalimantan 3 No. 37 Kampus Tegalboto Jember Telp. 0331337990

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