Eksekutif - IBMT » kemasan http://eksekutif.ibmt.ac.id Journal Of Business And Management Sun, 21 Feb 2010 08:25:52 +0000 en hourly 1 Pengaruh Atribut Produk terhadap Keputusan Konsumen Mahasiswa Fakultas Ekonomi Universitas Negeri Malang http://eksekutif.ibmt.ac.id/pengaruh-atribut-produk-terhadap-keputusan-konsumen-mahasiswa-fakultas-ekonomi-universitas-negeri-malang/ http://eksekutif.ibmt.ac.id/pengaruh-atribut-produk-terhadap-keputusan-konsumen-mahasiswa-fakultas-ekonomi-universitas-negeri-malang/#comments Wed, 10 Jun 2009 17:08:21 +0000 Eksekutif http://eksekutif.ibmt.ac.id/?p=472 Handri Dian Wahyudi

Abstract: This research target is to describe the influence between product attribute (price, quality, and pack) and consumer decision students of Economy Faculty State University of Malang either through simultant and also partial. Result of this research show there are influence which significant between product attribute variable (price, quality, and pack) and consumer decision students of Economy Faculty State University of Malang either through simultant and also partial, posed at with test F and test t, at level significant more than 95%. The dominant product attribute variable influence in this research is price, in the second is quality, and the last is pack.

Keywords: atribut produk, harga, kualitas, kemasan, keputusan konsumen

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